Morgans becomes Australia's largest individual licensee

Morgans has become Australia's largest individual financial advice licensee, reaching the top of the industry rankings on adviser numbers.

The milestone reflects a shifting landscape across the advice sector. Founded in 1982 and operating from more than 55 locations across Australia, Morgans has grown steadily while many peers have contracted, moving ahead of long-time leader AMP Financial Planning to hold the number one position among individual licensees.

Industry research firm Wealth Data has pointed to Morgans' consistency and strong adviser retention as central to the result. Rather than rapid expansion, Morgans has held its adviser network together through a period of significant change, staying focused on investment-led advice within a broader wealth management offering.

That stability is reflected in how advisers rate the firm. In independent licensee research, Morgans has been recognised as one of the most valued licensees by its own advisers, a signal of the culture and support behind its growth.

As it marks the milestone, Morgans remains focused on supporting its advisers, enhancing its services and delivering strong outcomes for clients.

Read the full ifa (Independent Financial Adviser) article here.