My client went on holidays to Canada and the US in early 2020 and returned to Australia in mid March, just as the market was bottoming due to COVID.

She was distressed after seeing the situation in the US and was scared by what she had experienced. She called me and asked me to sell down her investments and move to cash.

I spent a long time on the phone with her, talking through the emotions she was feeling. I explained our long-term strategy for her portfolio and that we had sufficient funds in capital stable, defensive assets like cash and term deposits to continue meeting her monthly living expenses. She was worried that the market could go lower, and I acknowledged that it may, but explained that the market had already priced in a protracted downturn in economic activity. I also explained the risk of selling at the bottom of the market and crystallising losses, rather than holding on and allowing time for the market to recover, as it has in the past.

She eventually decided to leave the portfolio as it was.

Later that month, I spoke with her again about the opportunity the market sell-off had created. We discussed exiting some underperforming and non-core assets and reinvesting into higher quality assets that had also declined in value. I shared with her, both over the phone and via email, that “in this environment, it is imperative we maintain a calm head and make rational investment decisions that look beyond the immediate chaos and position the portfolio for the recovery that will occur once the health crisis passes”.

Due to the actions we chose not to take, and those we did, based on rational decision making rather than fear and panic, the client was approximately $190,000 better off over the course of 2020.


Suzie Barnaby
Authorised Financial Adviser 001004887
Morgans Port Macquarie

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

News & Insights

No items found.