AI tools are revolutionising the financial advice industry, making it faster and easier to analyse data, detect patterns, and even predict market trends. These advancements are empowering advisers to provide more data-driven insights. But not all AI-driven financial advice is created equal.

If you're relying solely on automated financial tools, it's important to keep an eye out for these red flags:

  • Generic recommendations: AI tools often generalise advice based on algorithms, which may not align with your specific goals and financial situation.
  • Lack of human assessment: Without a human expert to validate recommendations, there's a higher risk of missing important nuances in your unique financial picture.
  • Over-reliance on historical data: AI models are built using historical trends, which can be limiting when it comes to navigating rapidly changing markets or personal financial disruptions.

While AI can enhance financial advice, nothing replaces the value of working with an experienced adviser who incorporates AI tools into their process. Here's why this mix offers the best of both worlds:

  • Personalised service: A real adviser takes your life goals, priorities, and unique circumstances into account.
  • Awareness of your objectives: They don't just crunch numbers—they understand your aspirations and create a plan tailored to your future.
  • Years of experience: An experienced adviser can add depth and context that AI tools simply can't replicate.

The magic lies in the balance. An adviser who leverages AI tools, but doesn’t rely on them, ensures you get accurate insights and a plan that’s genuinely designed for you.

Considering your next financial move? Consult an Investment Adviser who blends advanced tech with a personal touch. Your goals deserve nothing less.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life. Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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