The great Australian dream of property ownership might be facing some roadblocks. Let's explore why shares could be the driving force behind your investment success:

Lower Entry Point

Getting on the property ladder in Melbourne can be a daunting task. According to realestate.com.au, the median house price currently sits around a staggering $922,000. That's a significant deposit to save, especially for first-time investors. Shares, on the other hand, allow you to start small. With some online platforms, you can begin investing with just a few hundred dollars.

Increased Liquidity

Life can be unpredictable. If you need to access your cash quickly, shares are the clear winner. Unlike property, which can take months to sell, shares can be bought and sold on the ASX within days (T + 2). This flexibility is crucial for unforeseen circumstances.

Diversification Powerhouse

Spreading your risk is key to a secure investment strategy. Shares allow you to easily diversify across a wider range of companies and industries compared to a single property. This helps mitigate risk from a downturn in a specific sector, something to consider in a changing market.

Growth Potential

A 2015 study by the Federal Reserve of San Francisco, titled "The Rate of Return on Everything"1 analysed nearly 150 years of data to compare long-term returns across different investment options and regions. The research found that Australian housing delivered a real return (adjusted for inflation) of 6.37% per year on average over the entire period. Shares, on the other hand, offered a higher average annual return of 7.81%.

Passive Income Stream

Ask anyone who owns one, investment properties come with the burden of ongoing maintenance, repairs, and potentially troublesome tenants. Shares can generate passive income through dividends, a portion of a company's profits paid out to you. Imagine collecting income without the hassle of clogged drains or late-night repairs!

Tax Advantages

Shares can offer certain tax benefits. Dividends may come with franking credits, which can reduce your tax liability. Dependent on how your assets are owned, capital gains tax on shares held for more than a year may be discounted compared to property sales. In addition, Victorian State Government initiatives to pay down the debt incurred during the COVID lockdowns has resulted in increases in both Land Tax and Stamp Duty, meaning that Melburnians are now paying the highest Stamp Duty on property purchases in the country2.

Global Market Access

The Australian stock market (ASX) is just the beginning. Online platforms allow you to invest in companies worldwide, giving you exposure to exciting international markets and the potential for higher returns. Imagine investing in cutting-edge tech companies in the US or established giants in Europe – all from your computer!

Know Your Course

It's important to remember that shares are generally considered a more volatile investment than property. The stock market can be subject to swings and dips, so a longer investment horizon (ideally 5+ years) is recommended.

Teamwork Makes the Dream Work

Shares and property don't have to be rivals. A balanced portfolio that incorporates both can be a powerful wealth-building strategy.

Do Your Research

Before diving in, conduct thorough research on individual companies and the broader market. Consider seeking professional financial advice to ensure shares align with your investment goals and risk tolerance.

The Final Word

Shares offer a compelling alternative to traditional property investment in Australia, particularly for those seeking affordability, flexibility, and the potential for high growth. By carefully considering your needs, conducting your research, and understanding the  property market, you can unlock the exciting world of share ownership and build a brighter financial future.

1. The Federal Reserve Bank of San Francisco (2015), The Rate Return of Everything. Page 22.

2. e61 Institute (2024), Stepped on by Stamp Duty.


Jahanne is a Senior Investment Adviser who specialises in providing a holistic approach to wealth advice. Contact Jahanne today to discuss your investment strategy via [email protected] or 03 9947 4156.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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