Financial Advisers play a crucial role in guiding individuals and businesses toward sound financial decisions, helping them achieve their goals and secure their future. However, there remains a substantial level of apprehension among the general public when it comes to entrusting their financial well-being to these professionals. This apprehension stems from various reasons, including past scandals, lack of transparency, and a perception of conflicts of interest. Nonetheless, a good Financial Adviser possesses distinct qualities that set them apart from the rest, instilling trust and peace of mind among their clients.

One of the primary reasons people are apprehensive about professionals in this field is the memory of past scandals and fraudulent activities in the industry. Reports of unscrupulous Advisers mishandling client funds, recommending inappropriate investments, and engaging in fraudulent practices have eroded trust over time. These scandals have understandably created scepticism and a fear of being taken advantage of, ultimately leaving people hesitant to seek professional financial guidance.

Moreover, the lack of transparency in the financial advisory industry has added to the apprehension. Many individuals feel overwhelmed by the complex jargon and technicalities associated with financial planning and investments. This lack of understanding often results in a fear of being taken advantage of, as clients may not be fully aware of the fees, commission structures, or potential conflicts of interest that may exist within financial advisory relationships.

Additionally, the perception of conflicts of interest has contributed to people's apprehension. The advisor-client relationship relies heavily on trust, and any perceived conflicts can damage that trust. For instance, if an adviser receives commissions or incentives for selling specific financial products, clients may question whether their recommendations are genuinely in their best interest or driven by personal gains. This perception of bias has undoubtedly fuelled the apprehension and scepticism surrounding the industry.

And all of this is completely understandable. However, a good Financial Adviser distinguishes themselves from the rest by adhering to a set of key principles that prioritise the best interests of their clients. These Advisers prioritise transparency, proactively disclosing all fees, commissions, and potential conflicts of interest. By being clear and open in their communication, they build trust and reduce client apprehension.

Furthermore, good advisers place a strong emphasis on education and empowerment. They take the time to explain financial concepts in a way that clients can understand, enabling them to make informed decisions. These advisers understand that an educated and empowered client is critical to a successful and trust-based advisory relationship.

And most importantly, a good Financial Adviser displays a genuine commitment to the client's financial wellbeing - not just when it suits, always. This commitment is demonstrated through regular communication, providing tailored advice, and ensuring that the client's goals and needs are taken into account.

Unhappy with your current Adviser? Reach out. We would love to help.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life has the potential to empower women and inspire economies.

Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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Financial Advisers play a crucial role in guiding individuals and businesses toward sound financial decisions, helping them achieve their goals and secure their future.
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