Introduction

In today's world, where every dollar we spend can reflect our beliefs and values, it's no wonder that investing with integrity has grown in popularity. Imagine a financial strategy that not only builds your wealth but also aligns with what you stand for. This is entirely possible through ethical investing.

This blog post will guide you on how to align your investments with your personal values. We'll explore the concept of ethical investing, its benefits, and practical tips to start your values-based investment journey. By the end, you'll be equipped with the knowledge to make informed decisions that reflect your moral compass.

What is ethical investing?

Ethical investing, also known as socially responsible investing (SRI) or values-based investing, involves choosing investments based on your moral principles. Instead of focusing solely on financial returns, ethical investors consider the social and environmental impacts of their investments.

Investors might avoid companies involved in activities they find objectionable, such as tobacco, weapons, or fossil fuels. Conversely, they may seek out companies that prioritize sustainability, social justice, and good governance. This approach allows you to support industries and practices that align with your values.

The rise of ethical investing

The popularity of ethical investing has surged in recent years. According to the Global Sustainable Investment Alliance, sustainable investments reached $35.3 trillion globally in 2020, a 15% increase from 2018. This growth reflects a growing awareness among investors about the impact of their investment choices.

This rise is also driven by millennials and Gen Z investors, who prioritise social and environmental issues. They want their money to contribute to positive change, pushing companies to adopt more sustainable practices. Ethical investing is no longer a niche market; it's becoming mainstream.

Benefits of ethical investing

Ethical investing offers numerous benefits, both financially and morally. Firstly, it allows you to support causes you care about. By investing in companies that share your values, you can contribute to positive social and environmental change.

Secondly, ethical investments can be financially rewarding. Companies with strong environmental, social, and governance (ESG) practices often perform better in the long run. They are less likely to face regulatory fines, lawsuits, or reputational damage, making them more stable and profitable.

Lastly, ethical investing can provide a sense of fulfilment. Knowing that your investments reflect your values can give you peace of mind and satisfaction. It's an empowering way to use your financial resources to make a difference.

Identifying your values

Before you start investing ethically, it's essential to identify your values. Reflect on the issues that matter most to you. Is it environmental sustainability, social justice, animal rights, or corporate governance? Your values will guide your investment choices.

Create a list of causes you care about and rank them in order of importance. This exercise will help you prioritise your investments and ensure they align with your core beliefs. Remember, there's no right or wrong answer—your values are unique to you.

Researching ethical investments

Once you've identified your values, it's time to research potential investments. Start by looking for companies that align with your principles. You can use resources like ESG ratings, which assess companies based on their environmental, social, and governance practices.

Several organizations provide ESG ratings, including MSCI, Sustainalytics, and Bloomberg. These ratings can help you evaluate a company's commitment to sustainability and ethical practices. Additionally, you can explore mutual funds and exchange-traded funds (ETFs) that focus on ethical investing.

Evaluating company practices

When researching companies, dig deeper into their practices. Look beyond their marketing materials and examine their actions. Do they have a track record of sustainability efforts? Are they transparent about their operations and goals?

Check if the company has received any awards or certifications for its ethical practices. Look for third-party audits and reports that verify their claims. This thorough evaluation will ensure that your investments genuinely align with your values.

Diversifying your portfolio

Diversification is a fundamental principle of investing, and it applies to ethical investing as well. Spread your investments across different sectors and asset classes to minimise risk. This strategy will protect you from potential losses in any single investment.

Consider investing in various industries that align with your values. For example, you might invest in renewable energy, organic agriculture, or fair-trade companies. Diversification will enhance the resilience of your portfolio while staying true to your principles.

Monitoring your investments

Ethical investing requires ongoing monitoring. Companies can change their practices over time, so it's crucial to stay informed about their actions. Regularly review your investments to ensure they continue to align with your values.

Set up alerts for news and updates related to your investments. This proactive approach will help you address any concerns promptly. If a company deviates from its ethical commitments, you can consider divesting and reallocating your funds.

Remember, ethical investing is not just a financial strategy; it's a way to create positive change in the world. Start today and invest in a better tomorrow. Reach out for more information.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life. Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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We'll dive into ethical investing, uncovering its benefits and offering practical tips to kickstart your values-based investment journey, so you can make informed decisions that truly align with your personal beliefs.
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