Financial advisers have traditionally focused on older, wealthier clients with more established financial situations. However, there is a growing recognition that younger individuals can greatly benefit from professional financial guidance. This shift in approach aims to address the specific challenges faced by this demographic, such as significant student debt, limited work experience, and navigating a volatile and uncertain economic landscape.

Rather than the classic approach of prescribing specific investment strategies, advisers are now taking a more educational role. They seek to empower younger clients by providing them with a comprehensive understanding of various financial concepts and tools. By equipping them with the necessary knowledge, advisors are enabling younger clients to make well-informed financial decisions that align with their unique goals and values.

One of the key aspects of working with these clients is to build financial literacy, as advisers are now actively engaging with younger clients, delivering resources to help improve their overall financial knowledge. This may include teaching them about budgeting, debt management, saving for retirement, and investing basics. By providing them with these fundamental skills early on, advisers are setting the stage for long-term financial success.

Additionally, advisers now recognize the importance of technology and digital platforms in the lives of younger clients. They are incorporating user-friendly online tools, investment apps, and personalised budgeting apps in their practice to enhance accessibility and engagement. These tools give younger clients the flexibility to track their financial progress, set goals, and make adjustments as needed, ultimately fostering a sense of control and autonomy.

Furthermore, advisers are placing great emphasis on building long-term relationships with younger clients. By regularly checking in and providing ongoing support, advisors aim to establish trust and encourage open communication. This enables advisors to better understand their clients' evolving needs and goals, and adjust their guidance accordingly.

We believe t is in the best interest of the younger generation to set themselves up early, through working closely with an adviser to build a strong portfolio and unlock new insights on financial management.

Know a young person who could benefit from some financial guidance?  Put them in touch with us - we'd love to help.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life has the potential to empower women and inspire economies.

Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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Financial advisers have traditionally focused on older, wealthier clients with more established financial situations. However, there is a growing recognition that younger individuals can greatly benefit from professional financial guidance.
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