In today's fast-paced and ever-changing world, women are taking charge of their financial well-being like never before. They understand the importance of financial security and independence, and they want to make educated decisions about their money. However, when it comes to choosing a financial adviser, women are not just looking for someone who can crunch numbers and offer generic advice. They want someone who listens, understands, and addresses their unique financial goals and needs.

Women have distinct financial priorities and challenges that can often differ from men. They may be more likely to face wage gaps, career interruptions due to family matters, or longer life spans that require careful retirement planning. A financial adviser who acknowledges and comprehends these specific circumstances is crucial to their financial success.

Listening is a key component of effective communication, and women value a financial adviser who is attentive to their concerns and objectives. They want to be heard and understood, not simply told what to do. Every individual has their own financial goals and dreams - whether it's saving for a home, starting a business, sending children to university, or simply achieving financial independence. A financial adviser who actively listens can better understand these aspirations and provide personalised guidance to accomplish them.

Beyond listening, women also seek an adviser who comprehends the nuances of their financial situation. This includes understanding the unique challenges associated with gender, such as the need for adequate retirement savings to account for a potentially longer lifespan or strategies to bridge the wage gap. Women want a financial adviser who is knowledgeable about these factors and can offer appropriate solutions tailored to their needs.

Additionally, women often prioritise building a long-term relationship with their financial adviser. They want someone who genuinely cares about their financial well-being and is committed to their success. A trustworthy and empathetic adviser who acknowledges the emotional aspects associated with financial decisions can provide the necessary support and guidance throughout their life's journey.

Women seek a financial adviser who not only possesses the necessary expertise but also takes the time to listen and understand their unique financial goals and needs. They desire someone who can offer personalised advice and strategies that consider their distinct circumstances, challenges, and aspirations. By choosing an adviser who values their opinions, appreciates their financial concerns, and supports their long-term success, women can confidently navigate their financial paths and shape their own prosperous futures.

Are you getting what you need from your Adviser?  If not, reach out.  I can help.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life has the potential to empower women and inspire economies.

Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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News & Insights

In today's fast-paced and ever-changing world, women are taking charge of their financial well-being like never before. They understand the importance of financial security and independence, and they want to make educated decisions about their money. However, when it comes to choosing a financial adviser, women are not just looking for someone who can crunch numbers and offer generic advice. They want someone who listens, understands, and addresses their unique financial goals and needs.
Find out more