Your personal investing strategy

At Morgans, we take a personalised approach to help you achieve your investment goals. We understand that investing is not a one-size-fits-all endeavour, and we are here to tailor our services and products to your specific needs and preferences.

A couple of men sitting at a table with a tablet.
Buy and Sell Shares
Exchange Traded Funds (ETFs)
ESG Investing
IPOs and Share Offers
Fixed Interest
Options and Warrants
Margin Lending

Our investment philosophy

Getting started is an important step, and we want to ensure that we have a deep understanding of where you stand when it comes to investing. We consider four foundational aspects.

Income Investing

Income investing

Income investing is a strategy focused on generating a reliable and steady stream of passive income. Investors pursuing this style often choose assets such as dividend-paying stocks, real estate investment trusts (REITs), and high-yield bonds. The primary goal is to accumulate regular cash flow from these investments, providing a consistent source of income. This approach appeals to those seeking financial stability and regular returns, making it a popular choice for retirees or anyone looking to supplement their income through strategic investment choices.

Capital growth

Capital growth investing is a strategy centered on increasing the value of an investment portfolio over time. Investors pursuing this style typically allocate funds to assets with the potential for substantial appreciation in value, such as growth stocks or emerging market opportunities. The focus is on long-term capital appreciation, with the goal of building wealth and achieving significant returns.

While capital growth investing involves a higher level of risk, it appeals to those with a longer investment horizon and a willingness to withstand market fluctuations in pursuit of higher overall portfolio value over time.

Capital security

Capital security investing prioritises the preservation of invested capital and minimising the risk of loss. Investors adopting this strategy tend to allocate funds to low-risk assets such as government bonds, high-quality corporate bonds, or other stable securities. The primary objective is to safeguard the initial investment, even if it means accepting lower returns compared to riskier investments.

Capital security is particularly attractive to conservative investors or those nearing retirement who prioritise protecting their wealth and are more risk-averse. This approach provides a sense of financial stability and security, albeit with potentially lower returns compared to higher-risk investment strategies.

Risk / return

Risk/return investing involves a balanced approach to investment strategy, carefully weighing potential risks against anticipated returns. Investors pursuing this style seek to enhance their portfolio performance by selecting a mix of assets that align with their risk tolerance and financial goals. This strategy acknowledges that higher potential returns often come with increased risk and vice versa.

Balancing the risk-return profile allows investors to tailor their portfolios to match their individual preferences, whether they are comfortable with more volatility in pursuit of higher returns or prefer a more conservative approach with lower risk and stable, albeit potentially more modest, returns. This versatile strategy enables investors to align their portfolios with their specific risk preferences and financial objectives.

Our Services

Buy & Sell Shares
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Gain access to shares listed on the ASX and selected global exchanges as well as personalised investment advice. Whether you're an experienced professional investor or a novice investor finding your way in the market, Morgans Port Macquarie can help. As a full service stockbroker, we pride ourselves on offering smart, personalised investment advice that is tailored to your investment style and objectives.

Our advisers are supported by an award-winning research team, as well as a leading corporate finance team that regularly provides clients with exclusive investment opportunities.

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Exchange Traded Funds (ETF's)
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Morgans offers a comprehensive wealth management approach, focusing on defining your investment goals, tailoring financial solutions, and leveraging excess cashflow to grow your assets and wealth. With retirement planning as a key component, our experienced advisers guide you through the wealth management planning process, implementing strategies that encompass tax savings, risk minimisation, diversification, and asset accumulation for long-term financial security.

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ESG Investing
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Our Wealth+ managed portfolio service streamlines your investment journey by taking care of comprehensive investment administration tasks. With a dedicated point of contact, proactive portfolio management, transparent reporting, and tax assistance, Wealth+ simplifies the complexity of portfolio administration, allowing you to maintain control over your investment decisions while benefiting from professional administration.

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IPO's & Share Offers
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Morgans provides an extensive range of fixed interest products and services; including income-focused share portfolios and cash management accounts with attractive interest rates, term deposits, foreign currency term deposits, flexible/structured term deposits, listed debt and hybrid investments, as well as government and corporate bonds.

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Fixed Interest
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We recognise the significance of constructing investment portfolios that not only maximise returns but also embrace ethical principles and ESG considerations. Our knowledgeable advisers can guide you in evaluating your investment portfolio from an ethical perspective, aligning your investments with your personal values across ESG issues.

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Options and Warrants
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We recognise the significance of constructing investment portfolios that not only maximise returns but also embrace ethical principles and ESG considerations. Our knowledgeable advisers can guide you in evaluating your investment portfolio from an ethical perspective, aligning your investments with your personal values across ESG issues.

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Margin Lending
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We recognise the significance of constructing investment portfolios that not only maximise returns but also embrace ethical principles and ESG considerations. Our knowledgeable advisers can guide you in evaluating your investment portfolio from an ethical perspective, aligning your investments with your personal values across ESG issues.

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News & insights

Most property vs shares debates compare raw house prices with share market returns, without accounting for the hidden costs of owning property. When those costs are included, the investment story changes dramatically.

Key Summaries

  • Shares vs property investment Australia comparisons often rely on misleading house price data
  • Property returns usually ignore decades of renovation, rebuild, and holding costs
  • Share market returns already account for reinvestment and operating expenses
  • Net rental income is far lower than most investors expect
  • When compared fairly, shares have historically delivered stronger long-term returns

Why property appears as an attractive investment

Charts showing soaring Australian house prices regularly circulate in the media and on social platforms. At first glance, they make property appear unbeatable. The gains look massive, tangible, and reassuring. However, these comparisons have flaws.

Most property vs shares debates compare raw house prices with share market returns, without accounting for the hidden costs of owning property. When those costs are included, the investment story changes dramatically.

Why raw house price data can be misleading

Unlike shares, residential property physically depreciates over time. The Australian Taxation Office estimates that residential buildings have an effective lifespan of approximately 25 to 40 years1, during which significant capital expenditure is typically required to maintain functionality and value.

House price charts, however, reflect only the sale price of a property at a specific point in time. They do not account for renovation expenses, major repairs or rebuilds, ongoing maintenance, or the holding and transaction costs incurred throughout the ownership period2.

By contrast, share market returns are reported after companies have already absorbed the costs of reinvestment, staffing, equipment and business expansion5,6. This structural difference is a key reason why property investment performance is often overstated when compared to shares.

The ongoing costs of property ownership

Property investors face a range of ongoing expenses that share investors simply do not encounter. These holding costs include, but are not limited to, council rates, insurance, maintenance and repairs, body corporate fees, land tax and periods of vacancy when no rental income is received.

According to estimates from the Reserve Bank of Australia (RBA), basic holding costs for residential property average around 2.6% per year2, even before accounting for financing costs. When this is compared to current gross rental yields of approximately 3%3, the result is often a near-zero net yield once expenses are deducted.

In practice, this means that a large portion of rental income, even for properties that appear cash-flow positive on paper, is frequently absorbed by ongoing maintenance and ownership costs rather than generating meaningful surplus income.

In the current property market environment, many investors also rely on negative gearing, where rental income is insufficient to cover loan repayments and expenses. As a result, investors must regularly contribute additional personal funds to service the shortfall, placing further pressure on cash flow. Not to forget, the significant transaction costs of these investments, such as stamp duty, solicitor fees, building and pest reports and buyer’s agent fees.

Adding to this, investment properties are commonly financed using interest-only loans, particularly in the early years. While this may reduce short-term repayments, it means no principal is being repaid during the interest-only period. This increases the investor’s long-term capital requirements and leaves returns heavily dependent on future capital growth rather than income.

How shares work differently to property

Shares function very differently from property investments. Long-term performance figures for major share market indices such as the ASX 300, S&P 500, and Nasdaq already reflect the ongoing reinvestment required to keep businesses operating and growing 5,6. Costs associated with replacing assets, upgrading technology, paying staff, and expanding operations are absorbed at the company level and are accounted for before returns reach investors.

For income-producing shares, dividends are distributed only after all business expenses have been covered. In Australia, franking credits can further enhance after-tax returns8, and investors have the flexibility to reinvest this income or use it to support living expenses in retirement. This structure makes shares significantly more efficient from a cash flow perspective.

When assessed on a like-for-like basis, shares have historically produced higher net returns than property, while requiring less hands-on management and offering greater diversification, which helps reduce overall investment risk7.

Why this matters for Australian Investors

Australians have gained significant wealth through property ownership, particularly in recent years during periods of strong price growth4. However, strong historical performance does not automatically mean property will continue to be the superior investment in all market conditions.

A clear understanding of the true cost structure of property investing allows investors to set more realistic return expectations, create more balanced and diversified portfolios, and make more informed financial planning decisions throughout their working years and into retirement.

Final thoughts

Property is not a passive, set-and-forget investment. Over time, it depreciates, requires ongoing capital expenditure, and demands regular maintenance. Shares, by contrast, incorporate reinvestment within their returns and provide income to investors after business costs have been met5,6.

When assessed on a like-for-like basis, shares have historically delivered stronger long-term performance than property, while requiring less effort, involving lower ongoing costs, and offering greater access to diversification.

If you would like to discuss your investmemt options, please contact a Morgans Financial Adviser. Please note, A Morgans Adviser cannot provide advice on an Investment property.


Frequently Asked Questions

Is property still a good investment in Australia? Yes, but it should not be viewed in isolation. Property can play a role, but the narrative that it outperforms shares is not necessarily the case. The total net costs of both investments need to be included.

Why do house price charts look so impressive? They ignore renovation, rebuild, and maintenance costs, making growth appear higher than reality 1,2.

Are shares riskier than property? Shares fluctuate more short-term, but property carries concentration, liquidity, and capital risk that is often underestimated7.

What is the biggest hidden cost in property investing? Capital reinvestment over time, including major renovations and rebuilds, which are rarely factored into returns 1,2.

Which performs better long term: shares vs property investment Australia? Historically, diversified shares have delivered higher net returns with lower ongoing costs 5,6,7.


References

1. Australian Taxation Office (ATO) – Capital works deductions and effective life of buildings https://www.ato.gov.au/Individuals/Investing/Investing-in-property/

2. Reserve Bank of Australia (RBA) – Housing and Housing Finance Statistics ttps://www.rba.gov.au/statistics/housing.html

3. CoreLogic – Australian Housing Market & Rental Yield Data https://www.corelogic.com.au

4. Australian Bureau of Statistics (ABS) – Residential Property Price Indexes https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/residential-property-price-indexes-eight-capital-cities

5. ASX – Long-term Investment Returns and Dividends https://www.asx.com.au/investors/investment-tools-and-resources/education/shares

6. Vanguard – Index Chart® and Long-Term Market Returns https://www.vanguard.com.au/personal/learn

7. Australian Securities & Investments Commission (ASIC) – Shares, Property and Diversification https://asic.gov.au/investors/

8. ATO – Dividend Income and Franking Credits https://www.ato.gov.au/Individuals/Investing/Investing-in-shares/

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Australia’s households could face higher electricity costs and rising inflation in 2025. With electricity subsidies ending and energy supply constraints persisting, the Reserve Bank of Australia (RBA) may be forced to lift interest rates.

Australia’s households could face higher electricity costs and rising inflation in 2025. With electricity subsidies ending and energy supply constraints persisting, the Reserve Bank of Australia (RBA) may be forced to lift interest rates. Here’s what you need to know.


Key Summaries

  • Retail electricity subsidies worth $9 billion per year are being phased out.
  • Retail electricity prices are expected to rise sharply in 2025.
  • Inflation could accelerate to 4% or more in the second half of the year.
  • RBA may then need to make three 25-basis-point rate hikes.
  • The cost of renewable energy is not just the cost of wind and solar,
    natural gas is also needed to stabilise renewable energy.

Why Are Electricity Prices Rising?‍

The government’s decision to remove $9 billion in electricity subsidies will expose households to the true cost of power. Over the past two years, wholesale electricity generation costs have surged by 23%, driven by supply constraints and reduced capacity in New South Wales.

How Will This Impact Inflation?‍

Electricity prices feed directly into the Consumer Price Index (CPI) with a lag of around two quarters. As subsidies end, retail prices will rise, pushing inflation higher, especially in the second half of 2025. Businesses will face increased costs and pass these on to consumers.‍

Interest Rates: RBA’s Likely Response‍

Higher inflation means the RBA will need to act. While some banks forecast small rate hikes early in the year, Morgans expects three 25-basis-point increases in the second half of 2025. This could significantly impact mortgage holders and borrowing costs.

The Role of Renewable Energy and Gas Pricing‍

Despite claims that renewables are the cheapest energy source, electricity prices remain high because consumers need power 100% of the time. The marginal cost of electricity is set by natural gas, which stabilises supply when renewables cannot meet demand. Global gas prices, influenced by events such as the war in Ukraine, ultimately determine the cost of electricity in Australia.

FAQs

Why are electricity prices increasing in Australia?‍

Because subsidies are ending and generation costs have risen by 23% over the last two years.

How will this affect inflation?‍

Consumer prices could rise by 4% in the second half of 2025 as higher energy costs flow through the economy.

Will interest rates go up?‍

Yes, the RBA may raise rates three times in the second half of 2025 to curb inflation.

Are renewables making electricity cheaper?‍

Not necessarily. Prices are influenced by natural gas, which sets the marginal cost of supply.

What does this mean for households?‍

Expect higher power bills and increased mortgage costs if rates rise.

Australia faces a challenging year ahead with rising electricity costs, accelerating inflation, and likely interest rate hikes. Planning ahead is essential for households and investors.

Want to discuss how this impacts your portfolio?

      
Contact us
      


DISCLAIMER: Information is of a general nature only. Before making any financial decisions, you should consult with an experienced professional to obtain advice specific to your circumstances.

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The Federal Reserve’s latest projections reveal a surprisingly moderate outlook for inflation and interest rates.

Federal Reserve Interest Rate Outlook: What Investors Need to Know

The Federal Reserve’s latest projections reveal a surprisingly moderate outlook for inflation and interest rates. Despite tariff concerns earlier this year, the Fed expects inflation to remain subdued and rates to decline gradually. Here’s what this means for markets and investors.

Key Takeaways

  • Fed forecasts interest rates around 3.4%, aligning with market expectations.
  • Inflation impact from tariffs is far lower than predicted.
  • Core inflation expected to fall to 2.5% next year and reach target levels by 2028.
  • Growth outlook remains positive with no recession in sight.
  • A benign economic environment could support U.S. equities.

What the Fed’s Latest Projections Tell Us

Every quarter, the Federal Reserve releases its Summary of Economic Projections (SEP), which includes forecasts from the Federal Open Market Committee and regional Fed banks. These projections carry significant weight because they reflect the collective view of some of the most influential economists in the U.S.

Table 1. Economic projections of Federal Reserve Board members and Federal Reserve Bank presidents, under their individual assumptions of projected appropriate monetary policy, December 2025

Interest Rate Outlook: Gradual Declines Ahead

Our model estimated the equilibrium Fed funds rate at 3.35%, and the Fed’s own forecast is close at 3.4%. This suggests rate cuts are likely in the near term, with further declines to 3.1% in subsequent years. For investors, this signals a stable environment for borrowing and equity markets.

Inflation: Lower Than Expected Despite Tariffs

Earlier predictions suggested tariffs could push inflation up by 1.6%, but the actual impact has been minimal. Headline inflation is projected at 2.9%, and core inflation at 3%, well below initial fears. The Fed expects core inflation to fall to 2.5% next year, then to 2% over the longer term.

Growth Outlook: No Recession on the Horizon

Despite global uncertainties, the Fed anticipates steady growth: 1.7% this year, 2.3% next year, and 2% thereafter. This benign outlook, combined with easing inflation, suggests a supportive environment for U.S. equities.

FAQs

Q1: Why is the Fed cutting rates?

To maintain economic stability and support growth amid moderating inflation.

Q2: How will lower rates affect investors?

Lower rates typically reduce borrowing costs and can boost equity markets.

Q3: Are tariffs still a risk for inflation?

Current data shows tariffs had a smaller impact than expected, thanks to strong service-sector productivity.

Q4: Is a U.S. recession likely?

The Fed’s projections show no signs of recession in the near term.

Q5: What is the Fed’s inflation target?

The Fed aims for 2% core inflation, which it expects to achieve within a few years.

The Federal Reserve’s outlook points to a stable economic environment with easing inflation and gradual rate cuts. For investors, this could mean continued opportunities in equities and fixed income. Want to learn more about how these trends affect your portfolio?

      
Contact us
      
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Stockbroking FAQs

How do I begin investing with Morgans?
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Our professional advisers craft a bespoke investment strategy tailored to your financial objectives and risk profile. Reach out via our website or visit a local branch to find out more about our award-winning research, exclusive ASX opportunities. Contact us to find out more.

How does Morgans assist beginners in stockbroking?
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Morgans empowers investors with tailored stockbroking guidance and education. Our advisers provide personalised portfolios, access to top-tier research, and clear explanations of stock market fundamentals, risk levels, and investment strategies.

How can I locate a Morgans adviser near me?
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Easily find a Morgans financial adviser using our online branch locator tool. With 56 offices across every Australian state and territory, our advisers deliver customised investment advice tailored to your needs. Enter your postcode or suburb to connect with a local professional. Find an adviser near you.

Why select Morgans for stockbroking services?
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For over 40 years, Morgans has built trust through customise financial solutions. Our clients gain access to ASX investment opportunities and benefit from award-winning research.

How does Morgans deliver personalised financial advice?
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Our financial advisers take a client-centric approach, deeply understanding your investment goals, risk tolerance, and life stage. Using our extensive ASX research and national network, we create tailored investment strategies to foster long-term financial success and enduring partnerships.

Which market sectors does Morgans’ research analyse?
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Morgans’ research team provides in-depth analysis of key ASX sectors, including banking, industrials, resources, energy, technology, consumer discretionary, telecommunications, travel, and property. Our insights cover over 200 ASX-listed companies, highlighting growth opportunities and market trends. See our full list of our companies under coverage.

What economic analysis does Morgans offer for investors?
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Morgans’ Chief Economist, Michael Knox, delivers insights on critical factors like interest rates, tax policies, and global economic trends impacting the ASX. Recognised by the AFR as a top-ten forecaster in 2023 (6th Best Economic Forecaster, 7th Best Cash Rate Forecaster), his reports keep clients up to date on economic activity. View our latest articles here.

Where can I access Morgans' research policies?
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