Investing isn't just about numbers on a screen or percentages in a portfolio; it's a deeply personal journey that encompasses dreams, aspirations, and a vision for the future.

In this journey, the role of a financial adviser becomes paramount. However, the success of this partnership isn't solely reliant on market knowledge and strategies. Client-adviser chemistry, that intangible connection, plays a pivotal role in making the most of this relationship. As for me, a young adult only just investing for the first time, I believe finding someone who can guide you in this journey is crucial and can give you a head-start.

The Power of Chemistry

Shared Values and Philosophy

Investors often seek advisers whose financial values align with their own. Whether it's a preference for socially responsible investing, a focus on long-term growth, or a conservative approach, shared values create a sense of understanding and trust.

Effective Communication

Clear communication is the bedrock of any successful relationship. Investors value advisors who can explain complex financial concepts in a relatable manner, making them feel empowered and informed.

Empathy and Understanding

Financial decisions are deeply personal and can be influenced by life events, goals, and emotions. Advisers who take the time to understand an investor's unique situation and show empathy tend to build stronger, lasting connections.

Building Trust and Connection

Initial Impressions

The first meeting often sets the tone for the entire relationship. Investors pay close attention to how advisers listen, respond, and understand their concerns. A positive initial impression can spark a strong connection and get things started on the right foot.

Openness and Transparency

Advisers who are transparent about their strategies, fees, and potential risks create an environment of trust. Investors appreciate advisors who are candid about both the potential gains and pitfalls.

Vision Alignment

A pivotal factor is whether the adviser's approach aligns with the investor's financial goals. Whether it's planning for retirement, investing only for the first time, or achieving a certain lifestyle at the midpoint of your career, shared aspirations breed a sense of partnership.

Important factors in the Adviser search

Morningstar Behavioural Research | Why Do Investors Fire Their Financial Adviser? . (2023). Retrieved 17 August 2023, from https://mp-morningstar.com/content-au-why-clients-fire-their-adviser?utm_source=eloqua&utm_medium=email

When Chemistry Falters

Mismatched Priorities

As time goes on, investors might discover that their adviser's priorities don't align with their own eg ESG goals. This mismatch can lead to feelings of frustration and prompt investors to seek a more harmonious connection elsewhere.

Communication Breakdown

Just as effective communication builds trust, a breakdown in communication can erode it. When investors feel unheard or neglected, they may consider parting ways.

Changing Needs

Investors' financial situations and goals evolve over time. An adviser who was once an ideal match might no longer be the best fit as circumstances change and their client enters a new stage of their life.

Where it can go wrong...

Labotka & Lamas (2023). Why do investors fire their adviser? Morningstar Wealth

The Journey Forward

Client-adviser chemistry is a delicate yet powerful force that can shape the trajectory of financial success. Both parties should invest effort in fostering this connection, recognizing that it goes beyond spreadsheets and charts. Advisers can actively listen, demonstrate empathy, and tailor strategies to align with investor values. Investors, on the other hand, should voice their expectations, concerns, and changing needs, ensuring the partnership remains dynamic and effective.

By making sure this connection is facilitated, first time investors especially will benefit from the expertise and guidance of Advisers and my experience is proof of that. Looking beyond the numbers, and developing a fit that was right for me has given me the confidence to take the plunge and consider my investing both now and into the future.


Kylie Harding is an Investment Adviser who believes in free access to information about building financial literacy at every stage in life has the potential to empower women and inspire economies.

Contact Kylie today on [email protected] or 02 9998 4206.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

News & Insights

We've discussed the US budget deficit and its rising debt. Now, we’ll revisit the issue and explore how Elon Musk and Vivek Ramaswamy are tackling it with their Department of Government Efficiency (DOGE).
Read full article
US Factory building boom keeps growth strong, but falling inflation means big Fed rate cuts still ahead.
Read full article
Investment Watch is a flagship product that brings together our analysts' view of economic and investment strategy themes, sector outlooks and best stock ideas for our clients.
Read full article

News & Insights

Investing isn't just about numbers on a screen or percentages in a portfolio; it's a deeply personal journey that encompasses dreams, aspirations, and a vision for the future. In this journey, the role of a financial adviser becomes paramount
Find out more